Graphic and Packaging Design
2019 - Umea Institute of Design
in co-operation with Västerbottensost
Västerbottensost approached us with the task to design a branding strategy and packaging for their new premium product, a 165g center piece cheese.
For this project we worked as a group of four, consistent of Trang Nguyen Thuy, Manjari Kariyawasam, Magdalena J. and myself.
Together we analysed the brand, its rich history and what makes Västerbottensost so unique. We tested our research in a market survey in Umea and developed our concept according to the findings of the study and the company's product placement plans.
The project duration was one week.